North Texas Food Bank Launches “Face of Hunger” Holiday Giving Campaign

Seasonal campaign to raise funds to provide 42 million meals to North Texans facing hunger.

The North Texas Food Bank (NTFB) launched the “Face of Hunger” holiday-giving campaign today, Nov. 6, to raise awareness that hunger affects nearly 640,000 North Texans. Tragically, more than one-third of those are children, or one in every six in our region, giving the NTFB service area the fourth highest level of food-insecure children in the country. The campaign aims to strengthen support during the holidays when the need for food assistance increases.

The campaign highlights the prevalence of hunger in North Texas and the people it impacts. Hunger is not bound by race, color, creed, age, or socio-economic level; it exists in every community. The Face of Hunger campaign features images that reflect this diversity, emphasizing that hunger does not discriminate.

The face of hunger is all around us – it could be living right next door, working alongside you every day, or even attending school with your children,” said Erica Yaeger, Chief External Affairs Officer for the North Texas Food Bank. “Our neighbors in every zip code are facing increasingly difficult daily choices – deciding whether to purchase food or pay for other necessities such as medicine, utilities, or rent. Having access to nutritious food should be a decision no one should have to make.”

An October study from the U.S. Department of Agriculture reported that Texas is the second-hungriest state in the nation, with an average of 15.5 percent of households in Texas reporting they lacked consistent access to affordable and healthy food. Since March of 2022, the North Texas Food Bank has seen about a 15 percent increase in the number of meals the Food Bank has provided access to through both SNAP and food distributed and is currently providing access to about 400,000 meals daily.

This holiday season, you can ensure that all North Texas neighbors facing hunger have access to nourishing meals. Thanks to a matching opportunity from the Beaumont Foundation of America and Sammons Enterprises, all donations made during the Face of Hunger campaign will be doubled – up to $200,000. That means that every $1 you give will triple to provide nine meals for children seniors and families across North Texas.

Food doesn’t just provide nourishment during the holiday season; it is a way for people to connect, celebrate, and spend time with loved ones,” Yaeger said. “So, when it is missing, it leaves a hole bigger than hunger itself. The North Texas Food Bank and our feeding partners don’t just want to help provide necessities during the holiday season – together we’re helping people connect with the ones they love. Your gift can provide not only nourishment to those who are already struggling to make ends meet but can also help provide hope during the holiday season.”

For more information and to donate, visit