North Texas Food Bank Kicks Off Holiday Campaign to Provide 50 Million Meals

“Face of Hunger” initiative highlights who hunger impacts in North Texas.

The North Texas Food Bank (NTFB) has launched its annual holiday giving campaign, The Face of Hunger, with an ambitious goal of providing 50 million meals to North Texans experiencing food insecurity.

As the holidays approach, the need for food assistance continues to rise, especially as families are impacted by the government shutdown and delays in full SNAP benefits. Across North Texas, families, seniors, and children are struggling to afford nutritious food while managing other essential costs such as housing, transportation, and healthcare. Through this campaign, NTFB aims to shine a light on the reality that hunger can affect anyone—and often those we least expect.

“The face of hunger is everywhere—it could be someone you see every day,” said Sarah Burns, Vice President of External Affairs for NTFB. “Too many of our neighbors are making impossible choices between putting food on the table and paying for medicine or rent. No one should have to make that kind of decision.”

According to the latest data from Feeding America, Texas leads the nation in the number of people facing food insecurity. The Dallas-Fort Worth area ranks third among U.S. metro areas, with roughly 744,000 people, including more than 250,000 children, face hunger across NTFB’s 12-county service area.

This year, community members can double the impact of their gifts thanks to a matching challenge from the Beaumont Foundation of America and Sammons Enterprises, which will match donations up to $200,000. Every dollar donated helps NTFB provide multiple nutritious meals to children, families, and older adults across the region.

“Food is a powerful connector,” Burns added. “It brings families together and strengthens communities. Our hope is that this campaign not only helps fill plates but also restores a sense of connection and comfort for those who are struggling this holiday season.”

To learn more or make a donation, visit ntfb.org/faceofhunger.

Billboards meant to raise awareness about hunger are also located at the Dallas North Tollway and Forest, Central Expressway and I-635, Thornton Freeway and State Highway 75, I-35E and Clarendon Drive, I-35E and Walnut Hill, and I-30 and Peak Street.